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How to begin your career as fashion photographer

Fashion Photography Course -  Winter Session

First lesson on Wed 13TH of February 2019

 

Our Fashion Photography Course is fun and informative introduction to the fundamental elements of portrait photography with an emphasis on the importance of light and how to control it. The course is suitable for all photographers wishing to learn about controlled lighting and working with a nude model to producing high quality photographs.

This course will introduce participants with the practice of Fashion photography; from camera handling, shooting and developing film and darkroom practice. The course is creative and experimental with assignments that will encourage you to expand and develop your practice.

Welcome to the wonderful world of photography. LPW is proud to say that with the new premises we can finally start to run proper photography courses. As You know our photography workshops are different from any other else, and our course will be different too !!!
Instead of just imparting knowledge, we give it meaning and value by applying it to real world projects. All photography courses are led in small groups by our tutor Luca Monti that is very happy to share his experience and know-how.


WHAT IS THIS COURSE ABOUT ? This course is aimed at students who have a good knowledge of the technical elements of photography and want to learn the concepts and techniques to take great FASHION images.

Whether you are a photographer, designer, stylist or art director, or even a complete beginner, this fashion photography course aims to help you develop your skills in researching, producing and managing fashion photo shoots. You will start with exploring the history of photography and art, before going on to plan a shoot and work as a team to create an original fashion image.

During this 12-sessions long Fashion Photography Course, students will be introduced to the work of key practitioners and will have the opportunity to work with individual subjects.

The course will help you develop your own style of photography, with the guidance of the tutor, Luca Monti, a contemporary photographic artist and fashion photographer. You'll leave the course with some beautiful fashion photographs and invaluable advice about your next steps toward mastery of fashion photography.We will focus on the importance of light and how to control it, as well as the relationship between photographer and the subject.The resulting images can then be used as a foundation for a fashion portfolio.

THE TUTOR - Luca Monti is an award-winning fashion and creative photographer based in Paris. He is also a very well known printer for many of the most important photographers worldwide. Luca was born in Roma, 1972. His career as an artist began whilst still at High School, and shortly following, offered solo and collective shows at the age of sixteen. 

Luca has now been working in the photography industry for over 25 years; and is also continually active with events and talks, and invited to judge photography competitions. Luca has been successfully teaching photography workshops for most of his career, refining and adapting his teaching techniques, collaborating with famous photography schools in Rome, Paris, NYC and in London and with a professional and talented creative team of models, wardrobe stylists, make-up artists and hair stylists.


WHAT WILL THE COURSE COVER ?

 

  • Introduction to Fashion History

  • Key Practitioners – a study of the great master

  • Composition rules and techniques

  • Studio Lighting techniques for Fashion Photography

  • Lighting for Beauty Photography

  • How to run a fashion shoot : working with agencies, creatives and clients

  • Advanced Studio Lighting techniques for Fashion Photography

  • How to shoot Nude in Movement (Body Trails).

  • How to acquire models, working with models, model releases and how to manage You rights and subject rights.

  • Putting Your Subjects at Ease : How to interact with your subject for the best results


WHAT WILL I LEARN ?

  • Light – explore the role of light in this type of photography and learn the different styles (hard lighting, soft lighting, low key, high key).

  • Light Meter – metering your subject and metering modes explained in depth.

  • Lighting equipment – discover the different studio lighting equipment you can use.

  • Technical aspects – improve your images by exploring your camera settings in depth, including the light meter and metering modes.

  • Lenses – what type of lenses are best for nude photography? We’ll discuss focal length and lenses classification.

  • Props – learn how to use a range of props for nude art photography.

  • Working with a model – develop the skills needed such as composition, posing, directing.

  • Studio set up – you’ll be taught how to set up the studio for a nude art shoot including backdrops, props and lighting for your mood or style.

  • Composition Techniques – understand the compositional elements of a photograph and how they can be used to create stronger images..

  • Filters – understand the effects and appropriate use of different filters for different types of photography (fashion, portrait, landscape etc)

 
 
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During this 12-sessions long Fashion Photography Course, students will be introduced to the work of key practitioners and will have the opportunity to work with individual subjects.  We will focus on the importance of light and how to control it, as well as the relationship between photographer and the subject.  The resulting images can then be used as a foundation for a portrait portfolio.


COURSE STRUCTURE

Students will learn the foundations of fashion photography through talks, demonstrations and practical exercises.

Students are also expected to perform some specific homework before each lesson. 

The course is divided into twelve lessons, one every two weeks and six home project assignments. 

Students are expected to have a full set of films and some specific books ready from the first lessons, to perform classroom exercise and home assignments. 

WHAT TO EXPECT FROM THE COURSE ?

The course is a stimulating combination of presentations, demonstrations and discussions.

During the first part of this course our tutor will cover the history and concepts behind photographic representation of fashion industry, the equipment and methods used in professional fashion photography.

Next will be a guided practice with a model, tips on lens choice, composition, metering and how to control flash in different studio lighting scenarios.


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Lesson 1- Wed 13TH of February 2019

COURSE INTRODUCTION - In this preliminary session we will set a technical common ground to start and operate all from the same level. We will discuss the cultural aspect of portrait photography and as well the technical aspect of it. We will focus our attention over the fuldamentals of camera and studio ighting.

Through weekly shooting assignments, lectures, and critiques, 

 
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LESSON 2 - Wed 27TH of February 2019

THE GRAMMAR OF FASHION PHOTOGRAPHY - Photographs tell stories. A writer might use cadence, sentence structure, or even the sounds of words themselves to convey meaning. In a similar manner, photographers use light and shape; they make choices about where to stand or how to frame a scene in order to make meaning clear.

Based on ideas suggested in two seminal writings on photography, John Szarkowski’s The Photographer’s Eye and Stephen Shore’s The Nature of Photographs, this lesson functions as a primer of visual literacy for photographers; students will learn about balance, tempo, ways of organizing space, the significance of geometric structure, and why the edges of the frame are important. 

Exercises in this lesson will make participants more attentive to how we see what we see, and allow students to produce stronger, clearer pictures as a result.

 
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LESSON 3 - Wed 13TH of march 2019

THE FUNDAMENTALS OF STUDIO LIGHTING - James Thurber once wrote, “There are two kinds of light—the glow that illumines, and the glare that obscures.” But what are “glow” and “glare,” actually, and how does a portrait photographer use them ? How to master artificial lighting that is simple and powerful— a single light source—and progresses through setups with additional lights and modifiers that can be used to soften contrast, emphasize features, or adjust the separation between subject and background.

 
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LESSON 4 - Wed 27TH of march 2019

FASHION PHOTOGRAPHY - HOW TO RUN A PRODUCTION / HOW TO DEVELOP YOUR OWN STYLE -

The Brief

When you are commissioned to do a fashion photography spread, the idea or theme would normally be given by the editor of the magazine for a particular issue. The brief may simply be one word or a whole concept. You discuss the brief with the art director or editor as to how it should be interpreted. At this stage, you determine the feel you want the photographs to have, such as, do you want the viewer to be excited, or calm, to feel sad or happy, or should the photographs have a great deal of colours or should they be muted. You decide what the brief means to you and how it would best describe your meaning within a fashion photograph. All the possibilities of the outcomes depend on the available budget.

Model

Casting of the model is most essential as it is the main factor that determines the feel of the pictures, no matter where and what clothes she will be wearing. The model defines who you are as a photographer and has a person.

Makeup & Hair

It is important to give a clear guidance as to what you want to the make-up artist and hair stylist. You must brief them on the project and ask for their contributions. A good conversation with the make-up artist and hair stylist is absolutely essential, and try and bring them into your project in the early stages.

The Stylist

The stylist is the person who gets the clothes and she contributes greatly to the development of the idea. Her work is to acquire the latest possible fashion clothes that are suitable for the brief. The magazine would want the stylist to acquire clothes from famous brand names, as it would have more prestige in the eyes of its readers. Personally, I do not really mind what brands the clothes are as long as they fit the brief and more importantly, that they enhance on how I want the photograph to look like.

 
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LESSON 5 - Wed 10TH of april 2019

FASHION SHOOTING IN LOCATION - Once all has been decided and a date has been set, it is important to get the necessary permissions and bookings. For example, if you are shooting in a location, like a bar, then you need the permission from the owner. Book the model from the model agency. Book all the crew, such as make-up artist, hair stylist and if needed, assistants. Make sure the stylist has all she needs and booked for the day. Food and water are very essential because nobody likes to work when they are hungry. Music also helps to set the mood, so if you have some speakers to bring them along an plug them to your computer.

 
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LESSON 6 - Wed 24TH of april 2019

CREATIVE FASHION PHOTOGRAPHY - You could argue that civilisation is in decline and imagery everywhere – fine art and fashion photography – reflects this, and that it's a lot less interesting than it used to be. Vogue in the 1950s and 1960s was breaking completely new ground, commissioning photographers like Erwin Blumenfeld or David Bailey – new, great strides were being taken not just in terms of fashion but in terms of photographic imagery as well. The covers alone were marvellous. Maybe that was the golden age, and, sadly, it's long gone.

Digital photography has revolutionised fashion photography, although I think film is still superior. There's too much obsession with the technical side of things rather than creativity and ideas.

Then let’s focus ourselves on the solely pure creative process and create some images capable to leave a mark !!!

 
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LESSON 7 - Wed 8TH of may 2019

COMMERCIAL FASHION PHOTOGRAPHY - The battle of art versus commerce is an age-old story but when recession hit and dawn rose on the powerful new digital age we were warned that commerce may have won. As it turns out, the opposite has happened. Having worked in the world of glossy magazines for 20 years I've never encountered a more creatively fulfilling time, especially where fashion photography is concerned. The lust for any kind of bespoke individuality (or just something visually new) has prompted fashion commercials to embrace a fertile new era of creativity. 

Learning the rules to create commercials images capable to set a distinguo and recognized of purely yours !

 
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LESSON 8 - sat 15TH of may 2019

HIGH KEY AND LOW KEY LIGHTING - Both High Key images and Low Key images make an intensive use of contrast, but in a very different way. When approaching a shoot of a dramatic scene, the decision of making it a High Key, Low Key or “just” a regular image has great impact about the mood that this picture will convey. While High Key images are considered happy and will show your subject as a tooth-paste poster; Low Key pictures are dramatic and convey a lot of atmosphere and tension. Let’s explore those two dramatic lighting alternatives.

HARD AND SOFT FASHION LIGHTING - Understanding the different qualities of light is fundamental. Hard and soft light sources produce such different results that most all photographers spend a great deal of time thinking about (obsessing about) quality of light.

  • Hard light coming from a source that's small compared to the subject, casts hard shadows and has high contrast. Outdoors you see this light on a bright sunny day. The sun may be very large but it's also far away and small in the sky so it casts hard light on subjects.

  • Soft light falling on the subject from a source that's large compared to the subject, wraps light around the subject, filling shadows and lowering contrast. Outdoors you see this light on a cloudy bright day when the entire layer of clouds is the light source.

 
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LESSON 9 - Wed 18TH of may 2019

ADVANCED STUDIO LIGHTING FOR FASHION - Luca Monti sets aside the assumption that lighting must be done with a specific number of lights placed in a given position and modified in a prescribed way. Rather than subscribing to the theory that lighting must be done in a textbook fashion, Luca use traditional lighting setups as a springboard for radically altering the lighting effects to produce fine-art portraits that subjects can regard as art, as highly personal pieces. Let's develop a unique style !

 
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LESSON 10 - Wed 29TH of may 2019

ADVANCED LOCATION LIGHTING FOR FASHION - Through careful control of the light, whether location will be chosen, you’ll learn how to manage every nuance of the model’s appearance, drawing attention to his or her standout qualities and minimizing any problem areas.

You will work with the top of spear photography lighting tools for location pictures, exploring some of the most sophisticated lighting schemes.

 
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LESSON 11 - sat 8TH of june 2019

FASHION PHOTOGRAPHY FROM A TO Z: BREAKING THE RULES -  The rise of digitalism has seen a shift in the usual order of things. From music to fashion, from art to politics, people are embracing the possibilities and true meaning of power and autonomy. Whether this means self-promotion through social media or, on the contrary, the choice to reject digitalism and embrace innovative alternatives, there's little doubt that the world has opened up – particularly within the creative industries.

Notably, the landscape of fashion photography has begun to morph and expand, mostly due to a select group of forward-thinking photographers. These individuals have begun to promote their own work outside the control of galleries, agencies and other established institutions. There's no thread between their work and their photographic techniques are dynamic and multifaceted, from processing in the darkroom to embracing a digital aesthetic. The only rule is that there aren’t any !!!!

This session will be focused on how to find a different, peculiar, innovative approach to fashion photography.

 
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LESSON 12 - Wed 12TH of june 2019

PORTFOLIO REVIEW - Individual review of Your selected prints and all your works include assignments and projects. Students need to provide a presentation of minimum ten minutes showing a max of  20 prints. Students will receive a review for the print portfolio, their home assignment and for their home project. This tree review will concur to determine Your final evalution.

Please  note : this will be not a group session but for maximum two students at time, then a different schedule will be settled for this final lesson..

  • Please remember to bring all the material for Your portfolio and all the films and contact prints.

 

POST COURSE FOLLOW UP

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WHO's This course for ?

The course is suited to those with an interest in developing their knowledge and skills beyond a basic level. A basic knowledge of camera operations is a prerequisite. This course is not suitable for complete beginners with no camera basic skills..

This course is for anyone who is looking for new directions for their fashion photography, would like to enhance their technical and creative skills, or maybe thinking of purchasing own studio lights and would like to have an introduction to studio flash and flash metering..

WHAT I WILL NEED ?

The only thing you need to take part in this workshop is a basic knowledge of a camera including aperture, shutter speed, camera lenses and ISO including exposure modes. 


Participants will also be required to use a professional or semi-professional camera, either a DSLR or a compact equivalent with manual exposure. If you don’t own your own camera then you can hire one of our spares for the course duration. Please let us know in advance if you need to borrow our equipment so we can make sure we have it ready for you.


HOW TO PREPARE FOR YOUR PORTFOLIO REVIEW

Most photographers stumble when it comes to the question of how to make a photography portfolio. It can be difficult to know what you should include, how to present your work,  how your work compares to others, and what a photography portfolio is even supposed to be for. 

You may have your portfolio reviewed online or in-person.

Online: You may submit a selection up to 15 small jpegs (no larger than 2mb each) and /or a link to your website. Please note website with images galleries of small dimensions will not be considered for portfolio reviews.

For a Photoshop review, please send two to three un-flattened psd files with some notes about your working flow. Flickr sites or similar will not be considered for portfolio reviews.

In-Person: Portfolio review is for maximum two people only at time. Digital portfolio but be composed of a minimum of 8 files in jJpeg format to a maximum of 25 files. Printed portfolio must be composed by a minimum of 12 prints of A3 size or bigger to a mime of 20 prints. 

A4 printed portfolio will not be considered for portfolio reviews.

iPad portfolio will not be considered for portfolio reviews.

I would recommends a test run of your portfolio with a friend or colleague who isn’t familiar with your work. Having them review it will allow for a sense of the pacing and time it takes to go from front to back and experience the images. This may also provide insight as to which images spark conversation and how to prep for any questions that may arise.

STUDENTS PORTAL

Welcome to the London Photographic Workshop Student Portal ! Please login using the password You have received after the first course lesson. If You have any login issue please contact us.

 

CONTINUING EDUCATION TRACK

New sessions begin every term

The Continuing Education Program  (CEP) is a three-term program open to 12 students in total from all walks of life who want to pursue photography at a higher level than they might ever have before. Students can begin the program in the fall, winter, or spring. In their First term, students enroll in the first of three seminars exclusive to the CEP curriculum.

In this weekly seminar, students examine contemporary and historical ideas surrounding photography, and participate in weekly critiques of new work supported by critical and theoretical readings and discussions. In addition to the CEP seminar class, students generally enroll in one or two elective courses each term, selected from the broader Continuing Education course offerings. A total of three CEP seminars and six elective courses is required in order to complete the Continuing Education Program.


COURSE SUMMARY

 

Course Start -  First lesson on 13 Bebraury 2019
Length - One evening session every two weeks for twelve sessions
Day and time - Wednesday classes from 6.30pm to 9.30pm // Saturday classes from 11am to 5pm
Maximum class size - 4 people
Contact hours - more then 25

Price 2019 Session - £1799

All Saturday classes will be held at BeltCraft Studios and all Wednesday classes will be held at Studio Photo Gallery.

Any other information published on this or any other website that differs from the above or any information published on any others web pages that are not directly linked to from the menu top left of this page are to be considered out of date. Please also see the Terms and Conditions of booking the courses, master classes and workshops provided by LPW and that feature on this website.

BOOK THS WORKSHOP NOW

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